By  Tanya Travers | Healthcare Radio Now |Health IT Answers |

As management and control of the pandemic continues to progress, healthcare marketers will opt for in-person, face-to-face conferences, workshops and events as a primary marketing channel. Although the transition to virtual during the pandemic was a necessity to maintain continuity and presence, returns were never as significant as live events. Look for increased opportunities to congregate and support event-based marketing initiatives. On the digital marketing front, social media will continue to play a dominant role in every healthcare organization’s marketing and communications strategy. Because of the speed to response, ability to shape the conversation and accessibility of social media channels, digital marketing will continue to generate a growing base of participants and supporters, reflecting the continued march toward the consumerization of healthcare.