Tanya is a senior marketing executive with over 20 years of experience in both traditional and digital marketing. She has focused solely on healthcare marketing, targeting providers, payers, employers and government markets, in the last 10 years.
As Vice President, Marketing at Gray Matter Analytics, Tanya leads the company’s overall marketing, PR and lead generation efforts – advancing the company’s leadership position in the market.
Tanya has a unique blend of agency and client-side experience across the financial, technology, telecommunications, healthcare and outsourcing industries, working with startups, established companies and nonprofits. She helps companies discover what makes them stand out in the marketplace, and translate their value into share, voice and leadership.
Startups and early stage companies such as Zipari, AMC Health, Carenet and The Map Network (acquired by NAVTEQ) relied on Tanya to secure series funding, launch solutions and implement full acquisition plans successfully.
Tanya holds a Bachelor of Science degree in Business Administration and Accountancy from the University of the Philippines and an MBA from The Warwick Business School. She is also a Certified Public Accountant.