Tanya Travers is a senior marketing executive with over 20 years of experience in traditional, digital and social marketing. Her experience spans financial services, telecommunications, international development, technology, outsourcing, and healthcare industries for startup, profit and for-profit organizations. She has focused solely on healthcare marketing, targeting providers, payers, employers and government markets, in the last 10 years.
As Vice President, Marketing at Gray Matter Analytics, Ms. Travers leads the company’s overall marketing, PR and communications initiatives – advancing the company’s leadership position in the market.
Ms. Travers has a unique blend of agency and client-side experience across the financial, technology, telecommunications, healthcare and outsourcing industries, working with startups, established companies and nonprofits. She helps companies discover what makes them stand out in the marketplace, and translate their value into share, voice and leadership.
Startups and early stage companies such as Zipari, AMC Health, Carenet and The Map Network (acquired by NAVTEQ) relied on her to secure series funding, launch solutions and implement full acquisition plans successfully.
Ms. Travers holds a Bachelor of Science degree in Business Administration and Accountancy from the University of the Philippines and an MBA from The Warwick Business School. She is also a Certified Public Accountant.