Tanya Travers is a senior marketing executive with more than 25 years of experience in traditional, digital and social marketing. Her experience spans financial services, telecommunications, international development, technology, outsourcing, and healthcare industries for start-up, nonprofit and for-profit organizations. For the past 12 years, she has focused solely on healthcare marketing, targeting providers, payors, employers and government programs.
As Vice President, Marketing at Gray Matter Analytics, Ms. Travers leads the company’s overall marketing, PR and communications initiatives – advancing the company’s leadership position in the market. Through agencies and as an in-house marketer, she has helped companies discover what makes them stand out among their competitors and translate their value into share, voice and leadership.
Startups and early stage companies such as Zipari, AMC Health, Carenet and The Map Network (acquired by NAVTEQ) relied on her to secure series funding, launch solutions and implement full acquisition plans successfully.
Ms. Travers holds a BS in Business Administration and Accountancy from the University of the Philippines and an MBA from The Warwick Business School. She is also a Certified Public Accountant.